Placing a punishment kubb is scenario-driven. Is it windy? Are the opponents all right-handed players? Which baselines did they knock down? How good was the group they just threw? Does the team utilize the rescue strategy? If so, are they any good at it? Are there 2 punishment kubbs?
All of these questions need to be answered before placing, and I cannot speak to guidlines necessarily, but can speak to where I have place punishment kubbs and why? Whether it worked or not is another matter.
Ranked match. Grant throws a horizontal group, and gives up 2 punishment kubbs. I figure he will use 5 in the field so I place both kubbs on the centerline, one a baton-length from the king and one a baton-length from the center line pin. And I get the greatest advantage line possible in kubb the next round.
Windy day, cold. The opponents are all right handed. I place the kubb behind the king, but not centered, and change the facing a bit to entice them to throw in the cross-wind. They would have to aim at the king, and the wind would then push it to the outside. That takes you-know-what's of steel to aim at the king and hope the wind pushes the baton the right way.
I have no baselines. I need them to use 2 batons. They have a good 8 meter. I place it one meter in so its a 7 meter shot for them. Nobody practices 7 meter. They miss it.
I am playing a team I saw practicing the rescure earlier. I want them to chew up some kubbs on it next round. I place it on the sideline, a baton length away from the corner pin. They go for a rescue next round and use all their kubbs.
Most recently, vs. Rad Kubbler, Chris and I place a kubb on the sideline hoping to net an advantage line. We assume the group will use 5 batons, and we expect a 50/50 shot that Rad picks up the punishment. Eric G. blows our minds by hitting the field punishment AND a baseline kubb with one baton. Big double, and Grant freaks out and beats us with the ugly stick.