I don't think that any team that gets a sponsorship would ever be viewed as a sellout. I know there have been teams in the past that have had their tournament entry or shirts bought by a business, but it was not widely promoted. When/if a team does get sponsored by a business and they start wearing a logo, patch, etc., myself, I think that would be pretty cool. I do think there is a market for it, but kubb players, teams, clubs, and kubb as a whole have to do a better job at promoting ourselves as well. Think about it, if some local EC sandwich shop, bank, etc. would have paid the entry fee and shirt costs for Kubbsicles this year. What is that, roughly $100? If they would have had some sort of patch/logo on their jersey for that business, how many pictures of them are floating around right now after winning back-to-back US Championships. I would say the same thing about Team Knocckerheads and all the tournaments they are winning and placing on podiums. One could even say it about individuals on teams. There are more than one (hundred) pictures of Josh Feathers drilling or hold trophies, same with David Ellringer at all the tournaments he has played in this year, and Evan, and Steve, and more and more.
Now, are we going to be Indy Racing, track and field, biathlon, etc.? No, but I would like to think that there is some market for team, player, club sponsorship at an adequate level, and at least myself, I don't see anything wrong with it.