What was happening with Kubb in 2005-06?

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asked Oct 19, 2012 by thingles Kubblic ❚ (6,110 points)

I was looking at Google Trends for "Kubb" and two things stood out. First, the graph:

First, Kubb is incredibly seasonal for search traffic. That isn't terribly surprising, but also worth noting that Kubb websites will also have a seasonality to them. I expect sites like Planet Kubb will not be nearly as seasonal as the year-round hardcore Kubb players are here.

The big question for me is what happened in 2005-06? That year shows a 2x difference in search traffic on Kubb. Ideas? Notice that seasonality didn't impact a huge dip either which makes me think a lot of people got Kubb sets for Christmas in 2006?

commented Oct 19, 2012 by C=mxcXKubbSection Ironkubb ✭ (1,330 points)
BIAS probably, the singer with the name Kubb had one or two hits?
commented Oct 19, 2012 by thingles Kubblic ❚ (6,110 points)
I really wish that band wasn't out there, it messes with many of my Planet Kubb search RSS feeds in YouTube. :-)

But, I don't think this was that assuming that Google Trends limit of "Games" works. This trend chart has that limit applied.
commented Oct 19, 2012 by Evan F Ironkubb ✭ (1,960 points)
My guess would have been that is the time period that Eric Anderson discovered Kubb.  :)

1 Answer

0 votes
answered Oct 19, 2012 by Eric A. Kubblic ❚ (7,810 points)



Top UK hits were in 2005/06. I remember when I started wisconsinkubb.com, the band Kubb was all over the first page of any internet search for "kubb". If you look at column on the right, towards the bottom are two direct linkages to the band. Only possible explanation, I think. Perhaps a little upserge in Sweden at that time (Swedes living in Sweden would know better), but kubb is a lot more popular on the mainland of Europe and in USA now. Plus, those UKers, they love their music.



commented Oct 19, 2012 by Eric A. Kubblic ❚ (7,810 points)
Kubb Soul
Kubb Wicked Soul
Those are for the band.
commented Oct 19, 2012 by Eric A. Kubblic ❚ (7,810 points)
One more thing. If you do the search for Sweden, it is significantly higher in 2004, 2005, and 2006 than more recent years. There was a large number of people "searching on Google" for kubb then. Now, if the whole country knows what the game is, literally total saturation, there is a lot less reason to search for it, as a county. We here in the US do not search PBJ or apple pie, or at least are a lot less likely than if it was all of a sudden introduced to us.
commented Oct 19, 2012 by thingles Kubblic ❚ (6,110 points)
Yep -- your right. Googles filter by "Game" didn't get that music/band stuff out.